Professional Writing for Business Suite

Fundamentals of Professional Writing

Enhance your career prospects by developing strong business writing skills that support clear, professional, and persuasive communication. This course will help you identify skill gaps and correct problem areas to improve the effectiveness and impact of your workplace documents.

This professional writing course focuses on building strong business writing skills to boost your professional effectiveness, focusing on clear, concise, and persuasive communication across multiple document types. Through practical, real-world examples, you will develop strategies for writing emails, reports, digital content (web, social, and mobile), and other common workplace communications.

Course content also covers how to leverage modern tools, including AI, to write more efficiently, tailor messages to varied audiences, and deliver polished content that achieves results.

Business and Marketing Writing

Are you a writer working in the business world? Or a marketing professional responsible for obtaining great marketing copy? Maybe you're just interested in a writing or marketing career. Whatever your background, this fun, introductory course will teach you to write or identify copy that achieves business and marketing goals. Improve your work, your knowledge, your company's image, and your chances of getting hired, promoted or applauded!

Using clear explanations, real-life examples, and an animated style, the course solidifies the relationship between business, marketing principles, and written communications. You will learn how business and marketing objectives affect writing choices. You'll get practical writing instruction in grammar, clarity, structure and more. You'll understand issues unique to this discipline, such as buzzwords, working with a team, and marketing ethics. This course will help you understand the power of writing and use it to present a solid, cohesive message to your target audience.

Writing Essentials

Master the essentials of writing and become the stellar wordsmith you always wanted to be! In this course, you'll develop the skills you need to excel at business communications, express yourself clearly online, and take your creative literary talents to a new level.

Whether you're hoping to get a better job, write for a blog, or publish your short story, this course will give you the writing tools you need for success. It's also a perfect choice if you speak English as a second language. With the knowledge and hands-on practice, you gain from this course, you'll be able to express yourself clearly and persuasively in writing—both in your personal life and in the business world.

Suite bundles are not eligible for partial drops or refunds. Transfers to other open sessions of the same course are available. Please refer to your school for additional details regarding drops, transfers, and refunds on Suite bundles.

Instructor(s):

Ann Linquist

Ann Linquist is a continuing education instructor on college campuses, at corporations, and with non-profit organizations. She has helped thousands of adults learn to tackle their writing tasks with enthusiasm. Having written everything from novels to newsletters, articles to ad copy, Linquist is able to address the writing needs of each individual. The breadth of her background ensures a powerful, involving learning experience that builds on the strengths of each participant.

Lisa Adams

Lisa Adams is a web development expert specializing in marketing, user experience, and e-commerce. With a wealth of experience building and maintaining websites, Lisa's expertise extends beyond the digital realm. She is also a published author, showcasing her passion for writing and sharing her knowledge through engaging nonfiction books.

Lisa's notable works include "S'mores: Gourmet Treats for Every Occasion," published by Gibbs Smith, and "Why We Read What We Read: A Delightfully Opinionated Journey Through Contemporary Bestsellers," published by Sourcebooks.

Lisa's accomplishments as a published author, combined with her expertise in web development, make her a well-rounded professional with a distinctive perspective. Her ability to effectively communicate ideas and share knowledge through her writing adds an extra layer of creativity and insight to her work in creating attractive, user-friendly websites for her clients and students.

Instructor Interaction: The instructor looks forward to interacting with learners in the online moderated discussion area to share their expertise and answer any questions you may have on the course content.

Requirements:

Hardware Requirements:

• This course can be taken on either a PC, Mac, or Chromebook.

Software Requirements:

• PC: Windows 10 or later.
• Mac: macOS 12 or later.
• Browser: The latest version of Google Chrome or Mozilla Firefox is preferred. Microsoft Edge and Safari are also compatible.
• Microsoft Word Online
• Adobe Acrobat Reader
• Software must be installed and fully operational before the course begins.

Other:

• Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.